Back to case studies
Trade · Local Business

Thompson Plumbing

Thompson Plumbing Sydney — from 25 to 110+ monthly bookings

A trusted local plumbing business trapped by inconsistent lead flow. We rebuilt their Google Ads and landing pages to capture high-intent local demand.

Trades & Services · Sydney, NSW

CPL
-52%
Bookings
+340%
ROI
8.4×
The challenge

What was holding growth back

Thompson Plumbing relied on word-of-mouth and sporadic ads. Cost-per-lead was climbing, booking volume was stuck around 25 jobs a month, and their website sent paid traffic into a slow, confusing homepage.

Our approach

The system we put in place

Audited Google Ads waste and rebuilt campaign structure by service and suburb

Launched conversion-focused landing pages with click-to-call

Installed call tracking and weekly optimisation rituals

Strengthened Google Business Profile and review velocity

Results

What changed for the business

Within one quarter, qualified bookings scaled past 110 per month while cost-per-lead dropped sharply. The team finally had a predictable calendar instead of feast-or-famine weeks.

Within 6 weeks we went from 5 to 38 qualified leads per week at a lower cost-per-lead than anything we'd tried before.

Mark Thompson
Owner, Thompson Plumbing — Sydney

Want a growth story like this?

Tell us about your business and we will show you the fastest path to measurable pipeline.