O'Brien Construction Brisbane — generated premium project inquiries
A premium builder needed higher-quality project enquiries — not tyre-kickers — from Meta and landing page campaigns.
Construction & Builders · Brisbane, QLD
O'Brien Construction was generating volume, but too many leads were poorly qualified. Sales time was wasted and pipeline quality suffered.
Refined ICP messaging for high-ticket residential and commercial work
Built offer-specific landing pages with strong qualification questions
Ran Meta prospecting + retargeting with proof-led creative
Implemented lead routing and follow-up automation for faster response
Lead quality jumped and pipeline value crossed $2.4M in project enquiries, with stronger ROI across paid channels.
“The landing pages and Meta Ads campaign generated $2.4M in construction project enquiries in the first 9 months.”
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