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Construction · High Ticket
O'Brien Construction
O'Brien Construction Brisbane — generated premium project inquiries
A premium builder needed higher-quality project enquiries — not tyre-kickers — from Meta and landing page campaigns.
Construction & Builders · Brisbane, QLD
Leads
+180%
Pipeline
$2.4M+
ROI
9.6×
The challenge
What was holding growth back
O'Brien Construction was generating volume, but too many leads were poorly qualified. Sales time was wasted and pipeline quality suffered.
Our approach
The system we put in place
Refined ICP messaging for high-ticket residential and commercial work
Built offer-specific landing pages with strong qualification questions
Ran Meta prospecting + retargeting with proof-led creative
Implemented lead routing and follow-up automation for faster response
Results
What changed for the business
Lead quality jumped and pipeline value crossed $2.4M in project enquiries, with stronger ROI across paid channels.
Real client message
Services used
Channels that powered the win
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