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Construction · High Ticket

O'Brien Construction

O'Brien Construction Brisbane — generated premium project inquiries

A premium builder needed higher-quality project enquiries — not tyre-kickers — from Meta and landing page campaigns.

Construction & Builders · Brisbane, QLD

Leads
+180%
Pipeline
$2.4M+
ROI
9.6×
The challenge

What was holding growth back

O'Brien Construction was generating volume, but too many leads were poorly qualified. Sales time was wasted and pipeline quality suffered.

Our approach

The system we put in place

Refined ICP messaging for high-ticket residential and commercial work

Built offer-specific landing pages with strong qualification questions

Ran Meta prospecting + retargeting with proof-led creative

Implemented lead routing and follow-up automation for faster response

Results

What changed for the business

Lead quality jumped and pipeline value crossed $2.4M in project enquiries, with stronger ROI across paid channels.

The landing pages and Meta Ads campaign generated $2.4M in construction project enquiries in the first 9 months.

James O'Brien
Managing Director, O'Brien Construction — Brisbane

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